Digital Marketing trending now at the top of all things marketing. At present a huge number of customers available on different digital platforms. Therefore generating sales online is much easier. However, to reach your target customer you must have to prepare a data-driven digital marketing strategy. Therefore, at first, you have to generate relevant leads. E-mail marketing is one of the best ways to reach your target customer. Nevertheless, the question is, how can you get the relevant leads for your Product from a website, and how the Benefits of the email opt-in tools increase your conversion rate.
You can create a marketing funnel to grab your target customer. At first, you have to create a website from where a customer can know about your product and service and see your offers. Then set attractive and noticeable pop-up messages, notifications, and buttons to your page. It will motivate your visitor to purchase your product. You can also set pop-up forms. If your visitor has an interest in your product, they will be left their email id and other important information on the form. In this way, you will get relevant information and use them in the future, as they are convertible leads.
Email opt-in tool is specially created to make your email marketing campaign easy. You can create different lead conversion campaigns within minutes. With an email opt-in tool, you will able to customize and design your own campaign effectively. It has many features to explore. Obviously, it is easy to use and cheaper than hiring a website developer. Now you can save your money and invest it wisely in the other sectors. So let us explore what are the benefits of an email opt-in tool:
Build Pop up forms easily:
An Email opt-in tool allows users to customize different popup and overlay campaigns. They have optimized popup templates to get maximum conversion rates. To generate leads from your business website you have to create different marketing campaigns. Therefore, you have to use attractive opt-in forms, popups, and overlays. To create these types of opt-in forms, popups, and overlays you have to know coding and designing skills. Nevertheless, with the help of opt-in tools, you can easily build up eye-catchy designs. You can build any type of user-friendly campaign through their pop-up builder. Such as you can easily design floating bar, full-screen form, yes/no forms, inline and sidebar forms, etc. You can choose from any pre-designed template or include your own code to get a customized design.
You may often need to use multi-step forms and can add the Call to Action button to grab the attention of the visitor and show them a targeted offer to see the result of what happens when the visitor clicks on the button. you can easily set up these campaigns with an email opt-in tool. Some of the Email opt-in tools allow users to customize different popup and overlay campaigns. They have optimized popup templates to get maximum conversion rates. To generate leads from your business website you have to create different marketing campaigns. Therefore, you have to use attractive opt-in forms, popups, and overlays.
To create these types of opt-in forms, popups, and overlays you have to know coding and designing skills. Nevertheless, with the help of opt-in tools, you can easily build up eye-catchy designs. You can build any type of user-friendly campaign through their pop-up builder. Such as you can easily design floating bar, full-screen form, yes/no forms, inline and sidebar forms, etc.
Mobile and Tablet Friendly Popups
Your leads are on mobile and tablets too. Therefore, If you design your opt-in popups only for desktop then you may lose your leads. An Email opt-in tool allows users to customize different popup and overlay campaigns. They have optimized popup templates to get maximum conversion rates. To generate leads from your business website you have to create different marketing campaigns. Therefore, you have to use attractive opt-in forms, popups, and overlays. To create these types of opt-in forms, popups, and overlays you have to know coding and designing skills. Nevertheless, with the help of opt-in tools, you can easily build up eye-catchy designs. You can build any type of user-friendly campaign through their pop-up builder.
Such as you can easily design floating bar, full-screen form, yes/no forms, inline and sidebar forms, etc. You can choose from any pre-designed template or include your own code to get a customized design. provide various well-crafted templates for mobiles and tablets. Which is pre-optimized to get lead conversions. You can also customize them as per your need. Moreover, for that, you do not have to know any coding language. “Drag and drop” is the only thing you have to do to customize it. They also offer these pre-made templates to use on various website platforms and are not only limited to WordPress, Shopify, Magento, etc. Therefore, whatever web platform you use, you can be tension-free with your email opt-in tool.
Send a custom success message
When your user has already submitted their information to your website then we can say that they have interest in your offer. Therefore, after submitting their information you can send another popup message instantly where you can ask your subscribers to whitelist your email address to increase email deliverability or to follow you and share your content on social media. Otherwise, you can send a thank you message to maintain courtesy. Whatever you want to do, it is easy to do with an email opt-in tool to increase conversion within a couple of minutes.
Adding Sound effects and animation:
Animation or sound effects grab more attention than simple text or image. So, if you want to grab the maximum attention of your visitor, you must have to use attractive sound effects and animation. To do it manually you need to know CSS coding language. However, if you have an email opt-in tool you can add any of the animation effects and sound effects from their gallery for your email opt-in campaign. Therefore, if you want to build an attractive and attention-grabbing email opt-in tool campaign but do not have a developer then an email opt-in tool is the best option for you.
Create Manage and control Campaigns From one place:
To get maximum leads you have to create various opt-in campaigns. It is really a hard and time-consuming task to create each campaign manually and manage them from one place.
Through the Email opt-in tool, you can choose from the various pre-made opt-in campaign types and organize them from one place. Generally, a good email opt-in tool offers all the campaigns popular in the market for lead generation.
Track your exact lead through scroll trigger:
Scroll Trigger is an amazing feature that is helpful to track the exact visitor who has the most interest in your content. We can say Visitors who scroll 50% of your webpage have some interest in your content. Moreover, they are convertible leads. Therefore, if you can set a popup form that shows only when a visitor scrolls 50% or more of a page then you can generate some effective leads. Through an email opt-in tool, you will be able to create this type of trigger easily. For an e-commerce website, it can be a great way to get their target customer.
Track inactive user and retarget them:
Target inactive users are important. Otherwise, you can miss some potential customers. Most of the time visitors read your content and leave it from your web page without responding. Again, some of the users open multiple tabs on a single window and that is why tracking them becomes hard. In that case, we call them inactive users. An email opt-in tool can help to track these types of inactive users and then you can set some specific reminder pop-ups to re-engage with them. So if you do not want to miss your potential lead use an opt-in tool to retarget inactive visitors and grow your email list.
Set a timer to show popups after a specific time
Generally, people come to your website to read articles or to get information. But whenever they come to the website they see a lot of popups floating on the window. That really irritates a user and can reduce page views. An email opt-in tool can help in this case. You have to use a time trigger to track how much time visitors spend on your site. Then you can set a timer and control exactly when a visitor sees the popup. If you follow this process, your visitor will not feel it irritating. After that, they will happily give you the exact information. In that way, an email Opt-in tool helps to get more engagement and increase lead generation.
Schedule your campaign through an email opt-in tool
Schedule campaigns are really a great feature for e-commerce sites. Suppose you have a special offer. Besides, you want to show that offer through a popup message on “1 January”. You can do it with an email opt-in tool. What you have to do is create a campaign and then schedule it for “January 1”. Now it will activate automatically on “1 January”. You can also set the ending time of the campaign. This is the way, how an email opt-in tool saves your time and energy! Now spend it wisely on other creative work.
Segment your leads
You can set a targeted campaign for the visitors who are coming from specific sources. Some of the opt-in tools have an option to track the source from where the visitor is coming and show them a specific opt-in form. Such as, you will see different from if you click a link from different social media platforms. So this way, you can see from which sources maximum leads are coming. You can also target segment the visitor by analyzing their favourite topic. Just track which page your specific visitor loves to browse. This is known as page-level targeting. Now track the sector your visitors love most then segment your leads and promote specific and relevant offers. Promoting relevant offers surely increases your conversion rate. Ultimately, it will also maximize your profit. So use an email opt-in tool to retarget customers and improve conversion rate.
Explore more retargeting campaign option:
Through an Email opt-in tool, you can set various retargeting campaigns. You can target repeat customers and set different promotional offers for the next visits as they have already purchased your first product. You can also target customers based on their geographical location and show relevant offers. Collecting information from cookies is another way to retarget your potential leads. In that way, it becomes easy to track their interest. Device-based retargeting is also possible. so opt-in tools ease your retargeting campaign and promote only relevant offers. Monitoring all this campaign is also easy.
Bypass Ad Block
Nowadays millions of users use Ad-block software. That software hides pop-up ads and forms from the user’s browser. For that reason, they cannot see your ads or popup forms. Therefore, the performance of your campaign falls and the generation of leads also decreases. A powerful opt-in tool can bypass the ad blocker and help to gain maximum leads.
Share your leads:
After collecting leads, you may have to share them with joint venture partners. Alternatively, you may have to import leads from other platforms. However, manually sharing leads consumes a lot of time and effort. You can share your leads easily with opt-in tools. Importing leads from other sources is also possible and easier than manually importing. Email opt-in tool is such a multi-functional tool.
See the latest Analytics and Insights:
At present without data, you are just blind. To get the highest conversion you must have to create a data-driven marketing strategy. Nowadays if you try to collect and sort data manually then it will not be considered a smart move. However, manually updating data is also troublesome. Therefore choose an email opt-in tool and they will allow you to see the updated data within a few clicks. Now you do not need to update data manually. You can also integrate your data with a third-party analytics tool, such as google analytics. Just look into the latest analytics and insights and take the right decision to increase the conversion. Now you can test your different campaign strategies and see which gives you more conversion.
Add information bar or Image and video widget:
Providing the right information is very important to convert your visitors to leads. You can easily provide information about your service or product by setting up an information bar on the top of the page. You can set a plan text bar or can add a wider to show image or video.
Image and video work better than simple text. It makes your information much more attractive to see and grabs attention quickly. With an opt-in tool, you can display a small widget on your page and show information in image format. You can also embed YouTube videos. Therefore, if you use an email opt-in tool then these types of customization become very easy.
Add bars instead of popups is possible with an email opt-in tool
Pop-Ups sometimes seem annoying. Moreover, it distracts your visitor and discourages browsing or scrolling more.
However, in this case, bars work better than pop-ups. through an email opt-in tool, you can set a collector bar top of your page so that if a visitor sees your content interesting they will provide their information happily. As you set the bar top of the page so it can be noticed easily.
Bars have other uses too. You can set a coupon bar at the top or bottom and promote your offer to increase lead generation. You can also add button bars. Button bars are small and can be set anywhere. Therefore you can promote anything more effectively with these little button bars.
Set up live counter to show social proof
If you want people to believe that your product is best then you have to increase conversion credibly. Set up a live counter to show how many visitors visit your site and purchase your product or service. Moreover, people love to follow. Therefore, if you can establish social proof then your lead conversion rate will definitely increase. An email opt-in tool has also a feature to show the latest conversation and live review to your visitors.
You can set up a modal collector with it. A modal collector is a customized form. Whenever a visitor visits your page, they will see a popup form containing information about how much people have purchased your product.
Add call to action button with email opt-in tool:
To maximize your website conversion you can add different call-to-action buttons. According to your goal and marketing strategy may need a different conversation. such as if you want your visitor to download then add a download button if you want them to call or mail you then add a contact button or add a purchase button to make them purchase your product. Whatever you want, an email opt-in tool can meet all your needs.
Allow user to give live feedback with an opt-in tool:
To increase your service quality knowing customer opinion is very important. Therefore, you have to collect customer feedback to know their user experience so that you can improve it. With an email opt-in tool, you can create a form to collect user feedback in simple text. However, if you think the ”user feedback form” is not working well you can also add emoji feedback or scoring feedback So that users can give feedback with just one click. So you are getting various options for getting user feedback. This way you can increase user engagement of your page.
Sometimes people come to your website to see a specific topic, which they are searching for. However, they may like other relevant articles too. For example, if a person comes to read an article about digital marketing, they will also like to read an article about social media marketing and email marketing as they are from relevant fields. Therefore, you can suggest your user other relevant article and provide a link to redirect them to your other pages, what they may like to see. This way users will spend more time on your website and the probability of increased website conversion rate. Moreover, you can also pass your traffic to the other website. An opt-In tool will help to set a widget to show relevant redirect links.
Adding a Social Share button:
If you have great content on your site, visitors will surely want to share it. If there is no one-click share option on your page, users will feel discouraged to share. After that, you may miss thousands of free traffics and probable leads. Therefore, if you do not want to miss your free traffic you have to set an easy sharing option. You can add a social share button for your user with an email opt-in tool to increase traffic. This way user will get a one-click share option. Ultimately, this will grow your free traffic and website conversions.
Budget-friendly and easy to use:
If you have a website developer, you can also do the entire thing mentioned above but you may know hiring a developer is really costlier. Email opt-in tool is a budget-friendly tool and meets all the needs to operate a marketing campaign. Using this tool is also easy and there is no need to know a coding language
Therefore, those are the amazing features of the email opt-in tool. To generate website conversion and boost marketing campaigns there hardly has any alternative to the email opt-in tool.
Besides, at present saving time, money and energy are important. Moreover, an email opts a tool is an all-in-one tool that can save these entire things. Now let’s create amazing marketing campaigns generate leads and start making a profit. Good Luck to all!